activity of preparing one's toast is nowadays accompanied by
scrolling the computer screen to feed one's visual and
informational needs, as much as one's stomach.
This online project adopts the hashtag #butteredtoast
- which is compromised of numerous public posts, mainly
picturing butter spread on toast. One can imagine a buttered
piece of toast in terms of painting. A daily gesture of
applying medium onto the surface of a support.
Buttered Toast invites artists whose practice investigates
painting and also painting's digital dimensions to participate
in an online correspondence, and to collaboratively 'paint'
with one another by exchanging and reworking digital files.
In this project we are exploring painting's virtual
materiality with the tactility of the screen and the use of
other technological devices, such as the mobile phone,
scanner, household printer or graphic tablet. The intention
each time is to post a series of Instagram publications, in
which an online collaborative, 'connected' or 'shared' artform
can be celebrated.