This online project infiltrates the hashtag #butteredtoast, which is comprised of numerous public posts, mainly picturing butter spread on toast. one can imagine a buttered piece of toast in terms of painting; its support, surface, layers, application of medium, colour, materiality etc. This project explores painting's potentiality to question virtual materiality, artistic interventions on the internet and an online 'connected' or 'shared' art form. Our morning activity of preparing one's toast is nowadays accompanied by scrolling the computer screen to feed one's visual and informational needs, as much as one's stomach.
#butteredtoast invites via social networks artists, whose practice investigates painting and its digital dimensions, to collaboratively 'paint' with one another by exchanging and reworking digital files.
#butteredtoast has a flexible structure that is open to evolution.
#butteredtoast began as a collaboration between Florent Groc and Hazel Ann Watling, followed by Hazel and Nelly Monnier, and soon Julien Alins
Click on each image to access the entire series.